![]() So why does it matter which vowel happened - singers change their vowels all the time, right? Well, most linguistic changes of this sort aren't random or arbitrary - there is usually a reason that sound changes happen, and a reason that they spread as well. These two vowels have separate histories and need separate accounts. He refers to Stevie Wonder saying "thirteen month old babay," but that's not actually what Stevie Wonder is saying: he's saying "thirteen month old bab-IH," with a short 'i' and no diphthong. Moreover, it confuses the vowel in "it's gonna be may" with a different vowel entirely, which muddies the waters even further. Nosowitz's article offers an explanation for why it happens now, but it doesn't tell us who first started using it. Justin is not the only pop star to sing "me" as "may." We've all probably heard a pop star sing something like "I'm missing you like canday" or "I want to be the minoritay." The nameless but frequent phenomenon even inspired an Atlas Obscura investigation by Dan Nosowitz.īut tracing the pedigree of this feature has eluded most of the people who write about it. Your browser does not support the audio element. "Baby, when you finally get to love somebody, guess what: it's gonna be may." - It's Gonna Be Me, N'Sync (2000).If you need a reminder or you've never heard the song before, here's a clip of the offending pronunciation: It reminds of us of both the hopeful month of May and how weird it was that pop stars used to sing like that. Only except of the expect "me," he sings "may." The meme itself dates back to 2012, but it has proven enduring as a cyclical meme. The article has more points and citations while the video has more visual aids, so they both complement each other.Īt the end of April, you'll start seeing memes of Justin Timberlake everywhere with the text "it's gonna be may." This, of course, is a reference to the 2000 hit song "It's Gonna Be Me," where Justin sings the hook. This article is also available in video form! You can watch below.
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